Web Marketing Design

UI/UX design for e-commerce landing pages, marketing emails, and web display ads completed over the course of my career.

Dr. Marty Pets Website Redesign
Dr. Marty Pets Website Redesign (2020)

After developing the visual direction for the Dr. Marty Pets brand evolution, I redesigned the website in collaboration with the brand manager, copywriter, and developer. We used the brand strategy provided by a third party agency as a guiding light for content. You can view the live e-commerce brand site here.

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Course Hero “Student Hero” Scholarship Landing Page (2020)

I collaborated with Course Hero’s UX designer to design this landing page. I worked with their Design Manager to develop a visual style incorporating colors from the primary Course Hero brand, but allowing the Student Hero Scholarship to have it’s own visual language. You can view a modified version of the original landing page here.

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Adobe Products Marketing Landing Pages 

Completed while working at ECI. All of these concepts were developed following Adobe’s brand guidelines, and tested against their existing templated Landing Page approach.

Marketing Emails
Web Display Ads