Indiegogo Brand Design
From 2014-2018 I worked as Senior Graphic Designer (for Marketing and Brand) at Indiegogo. Being the only designer with my focus in the company, I collaborated with multiple departments, including Marketing, HR, Sales, UX Research and more. Below you will find some of my favorite projects from my time there!
Indiegogo Internal Brand Guidelines (as of 2018)
While I was primarily the Marketing Graphic Designer, I was also heavily focused on design as it pertained to the overall brand. Initially this brand iteration was provided by an external agency, but evolved over time as pain points emerged once the brand updates were in use. I became the defacto “keeper of the brand” and would update guidelines as needed.
Indiegogo Brand Presence at CES 2018
We celebrated our campaigners by giving out gift packs to the innovative products that had been funded on the Indiegogo platform and were also exhibiting at the CES 2018 event. Included in the gift pack were an Innovative Product 2018 award, a ticket for a free Arduino board from Arrow, and other swag.
Indiegogo Brand Presence at CES 2017
Indiegogo Pride Event 2016
Indiegogo hosted an event during Pride month in San Francisco, highlighting some of our LGBTQ+ Campaigns and organized by the company’s LGBTQ+ staff, myself included, and I created shirts, name tags and branding for the inaugural event.