Course Hero wanted to expand their educational materials focused on educators to help engage their audience and entice new signups on their educator community. I worked with the content marketing team to adapt online articles into printed books for an Educators Summit in summer of 2019. Each book focused on a key subject area, using the visual template I developed.
As Indiegogo expanded focus to technology-based projects, the sales team wanted collateral to pitch the platform to potential new campaigners looking to fund their project on a crowdfunding site. In collaboration with marketing and sales, I designed this 11″ x 8.5″ sales enablement booklet featuring value propositions, success stories of technology campaigns, and basic introductions to the Indiegogo brand. It was presented to prospective campaigners in one-on-one meetings or trade shows as a takeaway.
At HNTB, I would provide graphic design for highly detailed project proposal layouts and infographics for airport, light rail, and other architecture/engineering projects. In my time there, I completed five winning proposals for projects valued at over $10 million, including the high-profile BART extension to Warm Springs.
