Branding + Identity Design

ECI Rebrand

One of my first major tasks as Graphic Designer at ECI was to help re-brand the company. ECI is a marketing company that specializes in direct mail and web marketing. The company had to position itself in a more web-friendly manner, and evolve with the changing market.

ECI is now presented as a more friendly yet bold and forward-thinking company, a great contrast to the former logo which was perceived as much more clinical.

Once the new logo was finalized, it was applied to the new website, business cards, tote bags, t-shirts for employees, and in redecorating the lobby to reflect our updated aesthetic.

Broni Mitchell Show Logo

The Broni Mitchell show is a monthly Drag and live music revue in San Francisco, featuring classic lip-synced performances as well as acoustic covers and original songs. It was created by Laundra Tyme and Scarlett Letters, and is also hosted by Creme Fatale.

As they prepared to refresh the monthly event, Laundra asked me to develop a logo! The show typically features a 60s-70s theme in song selection and styling, so naturally the branding should reflect the same. 

Indiegogo Brand Presence at CES 2018 

CES 2018 was the second big collaboration with the Rubik team to develop an immersive space representing the Indiegogo brand. Rubik developed the physical space in partnership with Indiegogo, Arrow, and Ingram Micro. The partnerships with Arrow and Ingram Micro provided campaigners with important production and fulfillment resources which fit into Indiegogo’s overall campaign lifecycle. We used several success stories as proof of this lifecycle and partnerships.

The physical display was a representation of the lifecycle and we emphasized that with messaging relating to lifecycle in the form of “from/to” statements. The “from/to” concept was continued through marketing and event promotion, with the use of a bisected lightbulb being drafted on one side and completed on the other, quite literally “bringing ideas to life”. The event was also part of Indiegogo’s 10 year anniversary and we used a large infographic to showcase the accomplishments of the platform’s campaigners.

We celebrated our campaigners by giving out gift packs to the innovative products that had been funded on the Indiegogo platform and were also exhibiting at the CES 2018 event. Included in the gift pack were an Innovative Product 2018 award, a ticket for a free Arduino board from Arrow, and other swag.

Indiegogo Brand Presence at CES 2017

For CES 2017, I was pulled in to push the Indiegogo brand in the booth development process and create a really eye-catching activation. Rubik developed the physical space, with the goal of putting the entrepreneurs at the forefront, and also served as a way to showcase the resources available to Campaigners through Indiegogo’s partnerships. 

One of the three curved display walls featured the active partners, including Arrow, Riverwood Solutions, and Amazon Launchpad, as well as showing the larger enterprises using Indiegogo as a platform to test new product ideas like WLabs, and Motorola. The other two curved walls were a showcase of over 30 successful entrepreneurs, and allowed them to show off their physical products funded on the Indiegogo platform. 

The Pink Tank was a neon pink plexiglass meeting room used for entrepreneurs to discuss projects with Indiegogo representatives. It also served as a eye-catching beacon in the center of the convention floor, drawing visitors into the space. 

CES 2017 was the first big event showcasing the integration of Arrow Electronics with Indiegogo, with Arrow’s convention space showcasing all the phases of development once beyond the funding process. 

I developed an “emoji avatar” concept from the CES 2016 shirts, anthropomorphizing a handful of Indiegogo’s “star” campaigns of the year. These cartoons were also used as stickers for a fun takeaway. Other takeaways included two postcards, one showcasing the benefits of funding a product on Indiegogo, and the other showing the value propositions for Enterprise-sized companies to use Indiegogo as a way to test and fund new product ideas.