Résumé of Brandon Redenius — Graphic Designer, Illustrator

I am a Los Angeles-based graphic designer and illustrator, with over 15 years of experience in marketing design for print and web, visual branding design and merchandise design.

Experience

Dr. Marty Pets (Golden Hippo) — Glendale, CA

Lead Visual Designer: March 2020 – Present

Focusing on visual branding, packaging and marketing design for both print and web.

Developed new visual direction as part of an overall brand evolution that united the previously separate online and retail products and marketing under one cohesive brand.
Redesigned packaging for 25+ products in 2022, and more than doubled the product line since then.
Redesigned the brand website following my defined direction for the brand evolution.
Designed web marketing assets for multi-million dollar tentpole sales and product launches.
Designing marketing materials, retail displays and product brochures for retailers and consumers.
UI/UX design for direct response landing pages and A/B tests, and our e-commerce brand site.
I deliver my work on time, adhering to deadlines while holding myself to, and maintaining a high quality standard of my own work.

FREELANCE GRAPHIC DESIGNER + ILLUSTRATOR — LOS ANGELES, CA

Designed eBook, landing page, and web ad assets for CourseHero.com.
Designed merchandise for clients including Bianca Del Rio (Season 6 winner of RuPaul’s Drag Race) and San Francisco drag legends Peaches Christ and Heklina.
Designed branding assets for a variety of small businesses, entertainers,
production companies, bars, nightlife events, tech consultants and more.

BLACK MAST — LOS ANGELES, CA

Owner, Graphic Designer, Illustrator, Photographer

Designed and illustrated original merch for my own brand, from concept to final product, with over 35 unique designs since 2013.
I illustrate in a variety of styles, utilizing traditional and digital drawing methods.
Develop art direction for promotional product photoshoots for product launches.
Create banners, signage, booth theming, freebies and takeaways for in-person events.
Source manufacturers and printers to translate my designs and illustrations to apparel products.
Manage relationships with printers and manufacturers to produce quality products such as t-shirts, button-up shirts, dresses, cocktail glasses, patches and enamel pins.
Manage product stock and customer service. Maintain relationships with event and convention coordinators when planning to sell or exhibit in a booth.

INDIEGOGO — SAN FRANCISCO, CA

Senior Graphic Designer (Marketing and Brand): May 2014 – June 2018

Regularly collaborated with marketing to develop web and print assets to promote new product features, launches, flash sales, events and more. For example, the cross-channel 2015 “Holiday Favorites” initiative drove over $300,000 in funds raised on the Indiegogo platform.
Created and managed visual assets for use across desktop and mobile versions of the website, as well as social media, blog, print marketing collateral, and more.
Designed environmental signage, print collateral, and visual assets for Indiegogo events including banners, printed takeaways, gift packs, web assets promoting our event appearance and more (CES 2016 – 2018, International trade shows, Happy Hours, etc.)
Designed PDF educational materials for Indiegogo campaigners to use to help their campaign succeed and guide them through the steps they should take after their campaign ends (such as production and fulfillment).
Managed and enforced brand guidelines to ensure consistency of the Indiegogo brand across many channels and teams, including 3rd party designers and in-house freelancers.

HNTB CORPORATION – OAKLAND, CA

Graphic Designer, Marketing

Designed detailed project proposal layouts and infographics for architecture/engineering projects. Completed five winning proposals valued at over $10 million. Coordinated with senior-level executives, project managers, and marketing staff.

DOGPATCH TECHNOLOGY – SAN FRANCISCO, CA

UI Designer, Graphic Designer

Contract employment for San Francisco-based tech company. Established branding with new logo and business cards. Redesigned iOS application Appointment Buddy in December 2012. Worked closely with product manager and engineer to establish appropriate UI Design for Appointment Buddy and three other in-progress mobile applications. Occasional web design.

HOT MESS LOVES YOU – NASHVILLE, TN / CHICO, CA

Art Director, Graphic Designer, Illustrator

Contract work for Nashville, TN Pop Rock Band. Branding & identity, album packaging, flyers & posters, banners, stickers, t-shirts, and press kit.

EXPERT COMMUNICATIONS, INC. – SAN FRANCISCO, CA

Graphic Designer

Designed email marketing communications, landing pages, web banners, direct mail advertisements and rebranded ECI. Revised documents for print and web based on client feedback, on tight deadlines. Working alongside creative directors and account executives to ensure accurate delivery of assets. Clients included Adobe, Autodesk, Taleo, and UnionBank.

THE CREATIVE GROUP – SAN FRANCISCO, CA

Graphic Designer and Production Artist

Former Client: HNTB — Original contract placement. See above for highlights and description.

Former Client: TBW (Terris, Barnes and Walters) — Created and edited campaign collateral for political candidates across the United States to effectively influence voters during election time.

KTXL FOX40 – SACRAMENTO, CA

Graphic Artist

Collaborated with editors, producers, and production assistants to prepare 20 – 40 graphics each night for the 5:30 pm and 10:00 pm newscasts. Created graphics for web and video promotions.

THE ORION (CSU CHICO’S NEWSPAPER) – CHICO, CA

Art Director: Created and managed production calendars, including scheduling meetings, review sessions, and printing. Led the section designers to develop and implement cover ideas. Ensured style consistency throughout the national award-winning newspaper before preparing page files for press. Designed full-page covers for special sections.

Editorial Designer/Illustrator: Placed and formatted columns for the Opinion Section. Produced original illustrations to accompany articles throughout the paper.