Indiegogo 

Senior Designer for Marketing and Brand

  • Collaborate with marketing to develop assets to promote new product initiatives. For example, the 2015 “Holiday Favorites” initiative, which drove over $300,000 in funds raised on the Indiegogo platform.
  • Create and manage visual assets for use across the desktop and mobile versions of the product, as well as social media, blog, print marketing collateral, and more.
  • Create signage and visual assets for Indiegogo events (CES 2016 – 2018, LGBTQ Pride happy hour, Hardware Happy Hour, etc.)
  • Create infographics to reflect crowdfunding campaign successes, as well as infographics educating users on how to run a successful campaign.
  • Manage and enforce brand guidelines to ensure consistency of the Indiegogo brand across many channels and teams.
  • Art Direct 3rd party designers (such as convention booth exhibit contractors and in-house freelancers) to stay on-brand.

CES Booth (2018)

CES Booth and Swag(2017)

CES Swag (2016)

Sales Enablement Booklet (2016)

As Indiegogo expanded focus to technology-based projects, the sales team wanted collateral to pitch the platform to potential new campaigners looking to fund their project on a crowdfunding site. In collaboration with marketing and sales, I designed this 11″ x 8.5″ sales enablement booklet featuring value propositions, success stories of technology campaigns, and basic introductions to the Indiegogo brand. It was presented to prospective campaigners in one-on-one meetings or trade shows as a takeaway.

Success Story Brochure (2015)

Pride Celebration Swag

Internal Brand Assets