Senior Designer for Marketing and Brand
Senior Designer for Marketing and Brand
CES 2018 was the second big collaboration with the Rubik team to develop an immersive space representing the Indiegogo brand. Rubik developed the physical space in partnership with Indiegogo, Arrow, and Ingram Micro. The partnerships with Arrow and Ingram Micro provided campaigners with important production and fulfillment resources which fit into Indiegogo’s overall campaign lifecycle. We used several success stories as proof of this lifecycle and partnerships.
The physical display was a representation of the lifecycle and we emphasized that with messaging relating to lifecycle in the form of “from/to” statements. The “from/to” concept was continued through marketing and event promotion, with the use of a bisected lightbulb being drafted on one side and completed on the other, quite literally “bringing ideas to life”. The event was also part of Indiegogo’s 10 year anniversary and we used a large infographic to showcase the accomplishments of the platform’s campaigners.
We celebrated our campaigners by giving out gift packs to the innovative products that had been funded on the Indiegogo platform and were also exhibiting at the CES 2018 event. Included in the gift pack were an Innovative Product 2018 award, a ticket for a free Arduino board from Arrow, and other swag.
CES 2017 was the first time I was really pulled in to push the Indiegogo brand in the booth development process and created a really eye-catching activation. Rubik developed the physical space, with the goal of putting the entrepreneurs at the forefront, and also served as a way to showcase the resources available to Campaigners through Indiegogo’s partnerships.
One of the three curved display walls featured the active partners (at the time), including Arrow, Riverwood Solutions, and Amazon Launchpad, as well as showing the larger enterprises using Indiegogo as a platform to test new product ideas like WLabs, and Motorola.
The other two curved walls were a showcase of over 30 successful entrepreneurs, and allowed them to show off their physical products funded on the Indiegogo platform.
The Pink Tank was a neon pink plexiglass meeting room used for entrepreneurs to discuss projects with Indiegogo representatives. It also served as a eye-catching beacon in the center of the convention floor, drawing visitors into the space.
CES 2017 was the first big event showcasing the integration of Arrow Electronics with Indiegogo, with Arrow’s space showcasing all the phases of development.
I update the “emoji avatar” concept from the CES 2016 shirts, anthropomorphizing a handful of Indiegogo’s “star” campaigns of the year. These cartoons were also used as stickers for a fun takeaway. Other takeaways included two postcards, one showcasing the benefits of funding a product on Indiegogo, and the other showing the value propositions for Enterprise-sized companies to use Indiegogo as a way to test and fund new product ideas.
2016 was Indiegogo’s first large presence in CES’s Eureka Park. The primary focus of this one was based around the marketing language “Dream it. Fund it. Make it. Ship it.” which reflected the lifecycle a product needs and alluding to the partnerships Indiegogo was building to help entrepreneurs get their products to market. The t-shirt concept was meant to reflect not only Indiegogo’s many categories of crowdfunding, but also showcase successful campaigns like the Mars speaker, Jibo robot, and others.
As Indiegogo expanded focus to technology-based projects, the sales team wanted collateral to pitch the platform to potential new campaigners looking to fund their project on a crowdfunding site. In collaboration with marketing and sales, I designed this 11″ x 8.5″ sales enablement booklet featuring value propositions, success stories of technology campaigns, and basic introductions to the Indiegogo brand. It was presented to prospective campaigners in one-on-one meetings or trade shows as a takeaway.