Dogpatch Technology (formerly Singing Seal Studios) approached me to assist in rebranding. As a company that has worked in technical consulting, sales, financial, medical, and international markets, Dogpatch Tech is a very diverse company. And to add to that diversity, they are now working on mobile apps in various industries. That diversity proved challenging in concepting logos. The winning route (seen above) came about as a reflection of the companies pride in their neighborhood and city (The Dogpatch neighborhood of San Francisco). It’s a reflection of some of San Francisco’s art deco architecture and aesthetic, made modern as a company moving forward in a mobile era. The gear as an icon represents the technology they work with, and the mental cogs of a company creating big ideas. They were a great pleasure to work with and I’m pleased to say they were very happy with the outcome!